The Art of the Framed Truth

Lens & Light is the art of the captured moment. It is the discipline of photography and holo-cinematography. Unlike other art forms that create from imagination, the artist of Lens & Light works with reality itself. Their skill is in the act of framing: choosing what to include, what to exclude, and how to present a moment to create a specific narrative.

• Photography: The art of the still image. It can be a tool of Fact or Fiction. A crime-scene photographer uses their skill to capture an objective [Record]. A propagandist uses the same skills of lighting and composition to capture an image of a leader that makes them look heroic. A successful photograph can become a powerful memetic image, like a [Famous Protest Photo] that becomes a symbol for a revolution.
• Holo-Cinematography: The art of the moving image. This is a complex, high-skill art that involves scripting, performance, and editing. It is the ultimate tool for creating and disseminating powerful Fictions. A successful “film” can define a culture’s entire understanding of a historical event or create a new pantheon of celebrity heroes.